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Send  Share  RSS  Twitter  06 Aug 2013

INFOTECH: ThereÂ’s a New Kid on the Block in the Tablet Market

 





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As Samsung starts to give Apple a run for its money in the hotly contested tablet market, there appears to be a third strong player quietly entering the market - with Asus predicting that it will record almost a 100% growth in shipments of tablets this year, taking sales to 12 million units in 2013.

This according to Asgar Mahomed, MD of lifestyle-focused ICT distributor, Esquire Technologies – which sells its own Geeko range of tablets. Mahomed said Asus shipped 6.3 million tablets in 2012, but looks “well-positioned to take this figure to 12 million this year, making it a serious contender in the marketplace – and taking it straight to the number three spot.”

He said the company’s rise to star status in the tablet market is due largely to the Nexus 7, which was launched in the third quarter of 2012, and was “quick to take off”. The company recorded a 100% increase in tablet sales in only one quarter.

“They are the new kids on the block,” quipped Mahomed.

Meanwhile IDC recently stated that shipments of tablets running Google’s Android operating system will surpass Apple for the first time this year, since the launch of tablets in 2010. “The market is now truly opening up. There are a growing variety of smaller and cheaper Android-driven tablets from companies like Google and Amazon.com – and now you have the sudden surge of Asus, which is really shaking up the market.”

Mahomed said sales of the company’s own brand of tablets – the Geeko – “is going well”.

He said the company has already sold “several thousand” in the first quarter of this year.


 
 
 
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