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Send  Share  RSS  Twitter  17 Jul 2013

ADVERTISING: VWV Selected to Execute Red Bull X-Fighters Global Series

 





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Leading brand experience agency VWV has been appointed to stage the Red Bull X-Fighters Global Series on 7 September this year. VWV’s award winning concepts and existing relationship with Red Bull secured it a place in the worldwide challenge to execute the Red Bull X-Fighter finale; the last stop of the world tour.

This is the first time the event will be staged in sub-Saharan Africa and the tour is the world’s most prestigious and challenging freestyle motocross competition. Determined to secure the job, VWV went to Australia during the pitch phase to see the Sydney version of the event. A VWV team also went to Dubai to experience the event there, to better understand the requirements of the job at hand and ensure VWV was able to execute to the same international standards.

VWV has secured the necessary approvals to stage the event at the Union Buildings in Pretoria and the iconic location will be transformed into an impressive freestyle motocross track, ensuring that Red Bull SA exceeds global expectations. An unusual setting for an event of this nature, hosting it at the feet of the magnificent Union Buildings is made even more special by the fact that this icon is celebrating its centennial this year.

Local competitor Nick de Wit is in full preparation mode for the event and, having competed in Madrid and Egypt, he is looking forward to competing against the world’s best freestyle motocross athletes on his home soil.

As a lead up to the main event, Red Bull is encouraging talented young South Africans to design the helmet Nick de Wit will wear at the event. Visit: redbull.co.za/designnickslid for further details.


 
 
 
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