The CEO of the Retail Motor Industry organisation (RMI), Jeff Osborne, today said that the motoring services umbrella body was extending its support for road safety by endorsing driving skills company driving.co.za. In announcing the endorsement, Osborne said that the RMI’s existence depended on the motorists who buy products and services from its members.

“We are extremely concerned about the risks these motorists face when driving and we took a decision some time ago to lend our support to organisations that are active in reducing danger on the roads,” he said.

“This new endorsement gives RMI members, their families and their customers the option to improve their driving skills at reasonable prices,” he said. “It also sends a strong message about how seriously we at the RMI view the issue of enabling South African drivers to cope with the dangers of our roads,” he added.

Driving.co.za head, Rob Handfield – Jones, described the RMI’s endorsement as a milestone for driving skills in South Africa. “When such an influential organisation acknowledges the importance of improved driving skills, people listen,” he said. “We are honoured that the RMI has chosen us as their driving skills partner and we will be offering our courses at a 10 per cent discount to any company or individual referred to us through the RMI.” He said that the future of road safety lay in partnerships between various bodies which could pool their abilities to reduce death and injury rates on South African roads.

Osborne echoed this, saying that the time had come for every company and individual to re-assess their role in road safety. “The RMI hopes our endorsement of driving.co.za will encourage this process,” he concluded.

Media contacts:

Jeff Osborne: 082 560 6630
jeff.osborne@rmi.org.za
www.rmi.org.za

Rob Handfield – Jones: 083 260 8663
rob@driving.co.za
www.driving.co.za