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VENTURES: Cims South Africa Acquires Majority Stake in MobiCover


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Cims South Africa, a local subsidiary of global loyalty and customer engagement solution provider, Affinion International, part of the Affinion Group, has acquired a 51 percent stake in MobiCover. MobiCover is an end-to-end smartphone channel enabler, supporting cross-platform, rapid smartphone channel delivery and mobile strategy enablement.

MobiCover CEO Clayton Hayward says this is a strategic decision for MobiCover. “Especially considering that Affinion Group is a leading global provider of loyalty and customer engagement, it provides lifestyle, protection, peace of mind and loyalty benefits to over 65 million consumers worldwide across 18 countries.”

Cims South Africa provides a diverse range of products and services that reflect the needs of customers and help them attract new customers, strengthen relationships with existing customers, and produce significant new revenues. It helps many of the world's largest companies enhance customer satisfaction and retention, acquisition and overall profitability by creating and managing custom programmes fully aligned with their brand and corporate values.

“Cims South Africa is a perfect fit, especially considering that its group company, Affinion International, has customers ranging from many of the world’s largest financial institutions, major consumer-driven corporations to Fortune 500 companies, spanning multiple industries,” he explains.

Cims South Africa Takes Mobile Channel Initiative

Cims South Africa CEO Yolinda Liversage says the MobiCover Service Delivery Platform (MSDP) takes advantage of the convergence of three major market drivers, namely mobile commerce, cloud computing and smart phone adoption.

“These market conditions and opportunities have led to huge focus on the implementation of strategic mobile channel initiatives across all vertical and horizontal markets. The company has a number of live clients, including one of the leading mobile phone operators in South Africa.”

“Being a leader in today's marketplace takes more than just adapting to change. It involves creating change - foreseeing the future needs of diverse markets and generating innovative products and services that add greater value to both consumers and businesses,” she adds.

Cims South Africa Directly Increases Partners’ Profitability

Cims South Africa enhances the value of relationships between great brands and their customers. Much like MobiCover, Cims South Africa is renowned for directly increasing our partners' bottom line profitability. By utilising its partners' brand names to offer its products and services, it strengthens the relationship between its partners and their customer base, resulting in increased brand loyalty and raised profits.

“For over 35 years we have been helping many of the World's largest companies delight their customers and enhance loyalty and revenues,” says Liversage. “We do it by building and managing custom programmes that enable companies to better understand, engage with and fulfill their customers' needs. By creating what we call Active Loyalty, we develop relationships that maximise the value in brand affinity.”

“Cims South Africa is a market leader in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions that enhance and extend the relationship of millions of consumers with many of South Africa’s most respected companies,” concludes Liversage, Cims South Africa CEO.

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