Cims South Africa, a local subsidiary of global loyalty and customer
engagement solution provider, Affinion International, part of the Affinion Group,
has acquired a 51 percent stake in MobiCover. MobiCover is an end-to-end
smartphone channel enabler, supporting cross-platform, rapid smartphone
channel delivery and mobile strategy enablement.
MobiCover CEO Clayton Hayward says this is a strategic decision for
MobiCover. Especially considering that Affinion Group is a leading global
provider of loyalty and customer engagement, it provides lifestyle,
protection, peace of mind and loyalty benefits to over 65 million consumers
worldwide across 18 countries.
Cims South Africa provides a diverse range of products and services that
reflect the needs of customers and help them attract new customers,
strengthen relationships with existing customers, and produce significant new
revenues. It helps many of the world's largest companies enhance customer
satisfaction and retention, acquisition and overall profitability by creating
and managing custom programmes fully aligned with their brand and corporate
Cims South Africa is a perfect fit, especially considering that its group
company, Affinion International, has customers ranging from many of the
worlds largest financial institutions, major consumer-driven corporations to
Fortune 500 companies, spanning multiple industries, he explains.
Cims South Africa Takes Mobile Channel
Cims South Africa CEO Yolinda Liversage
says the MobiCover Service Delivery Platform (MSDP) takes advantage of the
convergence of three major market drivers, namely mobile commerce, cloud
computing and smart phone adoption.
These market conditions and opportunities have led to huge focus on the
implementation of strategic mobile channel initiatives across all vertical
and horizontal markets. The company has a number of live clients, including
one of the leading mobile phone operators in South Africa.
Being a leader in today's marketplace takes more than just adapting to
change. It involves creating change - foreseeing the future needs of diverse
markets and generating innovative products and services that add greater
value to both consumers and businesses, she adds.
Cims South Africa Directly Increases Partners Profitability
Cims South Africa enhances the value of
relationships between great brands and their customers. Much like MobiCover,
Cims South Africa is renowned for directly increasing our partners' bottom
line profitability. By utilising its partners' brand names to offer its
products and services, it strengthens the relationship between its partners
and their customer base, resulting in increased brand loyalty and raised
For over 35 years we have been helping many of the World's largest companies
delight their customers and enhance loyalty and revenues, says Liversage.
We do it by building and managing custom programmes that enable companies to
better understand, engage with and fulfill their customers' needs. By
creating what we call Active Loyalty, we develop relationships that maximise
the value in brand affinity.
Cims South Africa is a market leader in the designing, marketing and
servicing of comprehensive customer engagement and loyalty solutions that
enhance and extend the relationship of millions of consumers with many of
South Africas most respected companies, concludes Liversage, Cims South