Effective research is essential to business success, and successful research can only be conducted through the use of accurate data. In fact, data is the basis of all research: good data is needed to ensure that the correct audience is being surveyed, and collecting good quality data through the research is vital to enabling objective conclusions.

“Basing any research on poor or inaccurate data is risky and will lead to disastrous results, as all the information obtained may be distorted and all subsequent analyses and conclusions will rest on shaky ground,” explains Louise Robinson, Sales Director of CG Consulting. “Those companies that are in the business of research understand this, and will ensure they obtain the best possible data with which to conduct their studies in order to obtain the best possible data from the research.”

CG Consulting’s years of business to business (B2B) telemarketing and database profiling have resulted in the compilation of the most accurate, up-to-date, and targeted databases available for research purposes. The company’s mine of information includes details for thousands of small, medium and large organisations across all industries and verticals in South Africa and across the African continent.

“Businesses rely on research results for everything from marketing initiatives to new product development and launches. The economy runs on the statistical analyses of various enquiries. None of this can be used without the confidence that the integrity of the data is absolute. And it all starts with the right people being asked the right questions. Having a large database is not enough. It has to be up-to-date and precise, and this is difficult for companies to achieve on their own,” Robinson points out.

This is the reason that research houses and businesses have elected to either purchase CG Consulting’s databases, or partner with the company in conducting their research. In fact, World Wide Worx, South Africa’s premier specialist research company, has partnered with CG Consulting for a number of years as a result of the quality of the data it provides.

World Wide Worx conducts leading edge and industry-relevant market research on trends in information technology, telecommunications and the strategic business challenges that arise as a result of changes and developments in these areas. Together with CG Consulting, the company has conducted a range of IT-related surveys targeting SMEs, NGOs and corporates in South Africa. CG Consulting’s data vault contains core data of the top companies and government departments for all 52 countries in Africa –across all verticals and sectors, including the telecom, banking, finance, manufacturing mining, automotive, oil, gas and energy, IT and healthcare sectors – with specific focus placed on ICT.

“CG Consulting’s focus on the ICT sector, together with the quality of the data it provides, made the company the ideal choice of partner for these particular surveys. Our focus on excellence in our research process as well as our results does not leave us any room for weak or inaccurate data, and CG Consulting has consistently delivered excellent data and service. Our longstanding relationship proves the value of the partnership,” says Arthur Goldstuck, MD of World Wide Worx.