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Marketing: Auction Giant Shows Excellent Growth

 





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While many companies struggle to buck the current downward trend, South African auction giant Aucor, advantaged by the economic downturn, is experiencing record sales.

“Over the past year we have grown more than 35% in revenue,” says Aucor managing director Shannon Winterstein. “We have had to rent additional premises and take on new personnel to cope with the increased demand and to maintain the high service levels our clients have learnt to expect.”

The growth in Aucor’s business has meant that while many South African companies are restructuring in order to reduce staff numbers, Aucor, has embarked on a realignment programme to enable it to restructure staff in order to facilitate even greater throughput. “On the back of our realignment, we may even have to recruit extra personnel to ensure that we are able to deliver on our promise,” says Winterstein.

He adds that although the number of auctions per annum for the Johannesburg operation has only increased from 172 to 181, the number of lots per auction is up by over 25%. “What this means for Aucor is an increase of about 30% in the number of lots sold, which also has a positive effect on our revenue.”

“At the beginning of the downward cycle, we were concerned about our ability to move our extraordinary volume of assets though our auction floor. It is pleasing however, that not only have we managed this successfully but we are also seeing a significantly improved turn-out of buyers at all of our auctions, in spite of retailers reporting a decline in the number of buyers for new goods.”

“Now is a good time for us to capitalize on our services and expertise, and although we do not envision a sharp increase in business over the next year, we predict that we will have an 18-month busy period as a result of the economy. Buyers with the cash who make an investment, will be rewarded with a level of quality and value that is normally unavailable in the market,” says Winterstein.

Aucor’s 40 years of industry experience with a diverse range of operational sectors puts it at the forefront of auctioneering in Southern Africa. “ Through representing both buyer and seller and providing support to both parties, we offer the optimal turnkey solution, through which goods change hands, and value is added,” concludes Winterstein.


 
 
 
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