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Send  Share  RSS  Twitter  26 Mar 2012

EXPO: Africa¬ís Big Seven Attracts More US & EU Exhibitors in 2012


Recent Gauteng Business News

More companies from Europe and the US are signing up as exhibitors for Africa’s Big Seven (AB7) this year. AB7 is the biggest international food and beverage trade exhibition on the African continent.
After its 12th year of record visitor attendance and ever-expanding exhibitor footprint, food industry manufacturers and producers from abroad are recognising the potential of Africa’s Big Seven as a gateway to the rest of Africa. Companies from the USA, Poland and Portugal are just a few of the latest to sign up for the show, which takes place from 15 to 17 July at Gallagher Convention Centre.

Africa’s Big Seven Expo - Italian Meatballs from America

Family-owned Rosina Food Products, Inc. has been in business for almost 50 years in Buffalo, New York. Rosina is the leading manufacturer of frozen Italian meatballs and filled pasta in the United States. It has plants in New York and Chicago, and produces 27-million kgs of products a year.

Last year Rosina¬ís announced an alliance with Orion Cold Storage in Cape Town. The local company will market four new ¬Ďheat and serve¬í Halaal-certified Italian-filled pasta dishes exclusively developed for it by Rosina¬ís. The first delivery is expected in April 2012.

¬ďWe are especially excited to introduce Orion¬ís full line-up of stuffed pasta and meatballs to the South African retail and foodservice communities,¬Ē said Thomas P. Murphy, Vice President of the International Sales Division at Rosina Food Products. ¬ďThe range includes ravioli, tortellini and stuffed shells, and Rosina¬ís full product range will be on display at Africa¬ís Big Seven.¬Ē

Africa’s Big Seven Expo - Frutiest Gets Fruitier

Portuguese fruit processing company Frulact has also expanded into Africa and will be making its d√©but at this year¬ís AB7 show. Last year the company built a R100-million plant in Pretoria in a joint venture with Blendtonel¬ís Fru√Į Zest, a South African business specialising in yoghurt fruit pulp preparations, yoghurt syrups, milk blend concentrates, pie fillings, cake toppings, jams and ice-creams.

Frulact President John Miranda says the venture is part of the group¬ís expansion strategy. ¬ďSouth Africa is an excellent platform for accessing the entire Southern African Development Community, and Angola and Mozambique are also key markets for us.¬Ē

Africa’s Big Seven Expo - Ice Cream Machines for Africa

Ice Group, the ice-cream manufacturer based in Poland, celebrated 20 years in business last year. It has the widest variety of ice-cream machines in the world. One of its latest products is the Jumbo Robot, a robotic machine that automatically fills and decorates scoop tub ice-cream, making it look like it’s hand-made. The Jumbo will be on active display at Africa’s Big Seven.

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