RADIO: Kagiso Opens Up to the Content Industry
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In a first for the South African radio industry, Kagiso Broadcasting is throwing open its doors and inviting anyone with the ability to conceive and create great programming to start working with them.
The content required spans creative coverage of events like the South African Music Awards to conception of a totally new reality radio show. The requirement is for the ideas to be suitable for the two radio stations but also a variety of other relevant platforms like digital (online) media and even TV.
Kagiso - Dedication Key to Great Radio
Nick Grubb, COO of Kagiso Broadcasting, says Often the greatest radio content comes from the ability to reach people emotionally to excite, inspire, educate, inform, or just make you laugh out loud. Jacaranda 94.2 and East Coast Radio have great content people who know their audiences well and have a good feel for what will interest them but memorable content requires a constant flow of fresh ideas. Often a dedicated person or team of people working on the execution can make it that much better.
An RFP (Request for Proposal) booklet has been compiled and made available for download on a purpose-built web site. Registration on the site www.kbcontent.co.za is open to anyone including content production companies, internal content units, individual listeners and advertisers. Concepts that are commissioned and delivered will be paid for.
We want to guarantee payment for production and cut dependencies to a minimum, so we will take on the risk of whether the content is successful. Accordingly we will, where reasonably possible, expect to purchase the full rights to the content and its associated opportunities, said Grubb.
Categories and briefs have specifically been left broad and slim in detail to ensure that creativity is not limited and originality is maintained.
The Process for a Kagiso Broadcasting Opportunity:
1. Register as a potential content partner on the companys website.
2. Browse the categories and content briefs and select the brief/s to respond to.
3. Submit the proposal via the website or the specified email address no later than 17 February 2012
4. Applications will be reviewed and successful proposals selected within three weeks.
5. In some instances content providers may be shortlisted and a short meeting or presentation will be arranged to better understand the proposal.
6. Content will be commissioned, subject to agreement on costs, fees and contract terms.
7. An agreed amount of time to supply the content will be outlined.
We believe that its time to strike up ongoing relationships that will benefit us all the producers, radio stations and listeners. This is a first step towards what we hope will be eventually a substantial investment in the development of a radio content industry by Kagiso Broadcasting, adds Grubb.
Business News Sector Tags: Media|