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Send  Share  RSS  Twitter  13 Jan 2012

MOTORING:  BMW Group SA's Best Performing Luxury Car Company in 2011

 





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NAAMSA recently announced its automobile sales results for 2011 and BMW has once again emerged as the country’s top-selling luxury car brand. This is the second year in succession that BMW is South Africa’s best performing luxury car brand. The BMW Group sold more than 26 500 units in 2011 which means that for every three luxury cars sold, one is from the BMW Group.

The MINI brand experienced its best sales year ever with more than 2 500 MINIs sold and despite being in its run-out year, the BMW 3 Series Sedan is a major contributor to the overall success with almost 11 000 customers choosing the Ultimate Sports Sedan.

The BMW Group Continues to Grow


According to the statistics, the annual combined BMW Group sales figures in South Africa showed a total of 26 069 units registered in 2011, resulting in a 6.8% growth compared to 2010. This performance resulted in the BMW Group having a total premium segment share of 33.9 % and an overall market share of 7.9%.

¬ďThe motor industry is a key sector for South Africa, with a great deal of significance for the local economy,¬Ē explains BMW Managing Director, Bodo Donauer. ¬ďWith this in mind, the BMW Group remains committed to transparency and will continue to report registration figures to NAAMSA. These figures are a credible and valued barometer for the state of the economy and we hope that all competitors will be able to continue contributing to these results to show a true reflection of the state of the local motor industry.

Looking Ahead for the BMW Group


In March, The BMW Group will officially launch the brand-new BMW 3 Series Sedan, which is undeniably the most innovative, efficient and dynamic of the competitors in this segment.

The new BMW M5, further derivatives of the new BMW 1 Series hatch, the BMW 6 Series Gran Coupe, the MINI Roadster and the company’s first locally sold hybrid model, the BMW 5 Series ActiveHybrid, are all set for local launch in the coming months. Another very exciting announcement for 2012 is that the BMW Group is bringing a MINI E e-mobility market study to South Africa in the coming year, in line with its Sustainable Future announcements at COP 17 in December 2011.


 
 
 
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