Gauteng Business News

Send  Share  RSS  Twitter  12 Jan 2012

CONTACT CENTRES: A Professional Can Positively Affect Your Contact Centre


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A contact centre is futile without agents; and the quality of their service represents the bread and butter of the entire contact centre. But management of agents is not the only task of contact centre executives. Running any business well means optimising processes and operations, and strategically targeting outputs that will deliver on the objectives set. That may mean getting in professionals - the business analysts, training experts, developers or project managers -- to get the job done, says Jeff Bowyer, Manager Professional Services at Jasco Enterprise

Good generalists rely on skilled professionals and experts in business for a very simple reason: they are keenly aware that managers may well be able to identify a problem, but are often too close to the coalface or operations of the business to see the root cause of that problem or resolve it adequately.

When they are fully capable of solving the problem, they often lack the time needed to do so. Business specialists, on the other hand, know how to zero in and resolve the challenge quickly and effectively. They bring fresh methodologies, insight gained from previous experience and even new and useful technologies. But specialised business knowledge alone won't deliver a successful outcome - industry insight and experience are vital.

Contact Centre Challenges

A typical challenge in a contact centre may be improving agent processes; for example speeding up wrap-up, reducing agent error, reducing average call length, automating repetitive manual tasks or improving first call resolution levels. This may entail adapting processes, modifying or integrating systems. In a contact centre providing support for banking customers, asking a business analyst that works in the bank's back offices to assist may be of limited use. Without insight into the contact centre environment, finding a suitable solution or developing new services will be very difficult.

The Value of a Professional for a Contact Centre

How much value can a professional add‘ It's hard to give an absolute measure, but processes can always be improved, so there is always value to be added.

. A Jasco Enterprise client was using several applications on the agent desktop. Agents needed to navigate through the different applications for security checks, to enter transactions and for record keeping. As a result much of the process was not followed and the agent time spent on administration was excessive. By doing the necessary process work and supplying the right technology solution, the client was able to increase the time agents could talk to customers, rather than navigate applications. In addition risk was reduced by ensuring the security processes were followed every time.
. Another client needed to improve the efficiency and success rate of its outbound agents. By improving the process and identifying the right technology solutions, staff productivity was more than doubled, agents sold more and turnover increased. This client was able to do twice thework with the same number of agents.

In our experience - and Jasco Enterprise has been in contact centre and enterprise telephony enablement and optimisation for three decades - speeding up bad processes is no answer at all. And throwing more technology at the problem is also not fail proof. In fact, today only a small proportion of the available functionality of technology systems in contact centres is actually being exploited. A specialist - a professional with the right experience - will deliver you a tailored solution that works for your contact centre.


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