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Send  Share  RSS  Twitter  11 Jan 2012

BUSINESS: Top Ten Business Priorities for 2012

 





Recent Gauteng Business News

AdAge and AdWeek, renowned for their insightful surveys in the marketing and communications industry, conducted their 2011 study based on 5000 marketers; 40% of which are ranked in the top 100 leading national advertisers in the United States of America. Furthermore, the 2011 survey that polled these marketers also identified their top ten business priorities for 2012.

“Although the survey is based on Americans and American business, I find the results of this study are also applicable to South Africa. Every business in the world should make these ten business priorities part of their business strategy and objectives for 2012,” says Johanna McDowell, Managing Director and Founder of the Independent Agency Search and Selection Company (IAS).


The Top 10 Business Priorities Are as Follows:


1. Understand and leverage social media for the brands

2. Return on Investment (ROI)

3. Improve digital media

4. Integrate marketing communications

5. Strategic planning

6. Develop award winning creative work

7. Manage brand communications

8. Improve in-store marketing

9. Develop proprietary media assets

10. Reduce marketing expenses

McDowell concludes, “The top ten business priorities for 2012 are practical and strategic, they can potentially enhance business success and profitability if applied.”



 
 
 
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