INTERNET: Kalahari.com Bullish About Festive Season Online Sales
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The kalahari.com 2011 Festive Season Survey Revealed That:
¬∑ 87.6 % of connected South Africans plan to go shopping online this festive season;
¬∑ Online sales estimated to increase by up to 30% compared to 2010;
¬∑ Majority of consumers (58%) spend up to 10% of monthly income on festive season gifts;
¬∑ 40% started their festive season shopping in November;
¬∑ Tablets such as iPad and eReaders most coveted gift;
¬∑ John Grisham, Jeremy Clarkson and Zapiro selected as ideal literary gifts;
¬∑ International bestseller Steve Jobs: Exclusive Biography is set to compete with local favourite 7 Dae by Deon Meyer for number one selling festive season title;
¬∑ The Smurfs, Harry Potter and Starwars favourites as DVD gifts;
¬∑ NOW 59, ColdPlay¬ís MyloXyloto and Michael Buble¬ís Christmas sought after CD¬ís.
kalahari.com, South Africa¬ís largest online retailer, revealed in its annual survey that online shopping is set for a robust increase this festive season. 87.6% of South Africa¬ís connected shoppers said they will be doing their festive season shopping online whilst only 12.4% indicated that they would be hitting the traditional shopping malls instead.
With less than 5 weeks to go to Christmas, 40% of the shoppers indicated that they had already started their festive season shopping in November and 34% will start their gift shopping early next month.
Gary Novitzkas, CEO of kalahari.com, says the financial constraints facing South Africans could be one of the drivers leading more consumers online for their year-end spending. ¬ďConsumers have become very conscious of how they spend their money and realise there are huge savings to be found online. We predict an online sales growth of up to 30% over the holiday period confirming e-commerce¬ís resilience in the face of an uneasy global economic climate,¬Ē says Novitzkas.
He adds that consumers growing confidence in the safety of online shopping with trusted brands like kalahari.com is also contributing to the increase in online sales and average order values. ¬ď South Africans are increasingly buying high value technology products online and, as such, electronics has become kalahari.com¬ís second largest category after books. Items are delivered direct to your door by courier, for free. It¬ís totally safe and is ridiculously convenient.¬Ē
The majority of the shoppers (57%) said they would be spending up to 10% of their average monthly earnings on festive season gifts, followed by 27% of the shoppers who indicated they would be spending up to 25% of the earnings on gifts.
The 2011 kalahari.com Christmas Wishlist
When asked what the most sought after items would be this festive season, close to a third (30.9%) of the kalahari.com survey respondents predicted that tablets such as the iPad2 would come out tops, whilst 23% thought media items such as CDs, DVDs and games would be the most coveted, and 13.2% predicted that eReaders would be the most purchased item.
¬ďIt will be interesting to see how these predictions pan out. Although it still to soon to tell, we have seen remarkable sales record of the gobii 7¬Ē colour LCD eReader which sold out within 21 days of launch in August and sold out again in November. There are hundreds of pe-orders with kalahari.com for the third shipment which is due at the end of November,¬Ē comments Novitzkas.
Business News Sector Tags: Retail|