SOCIAL MEDIA: Liquorice Drinks Up New Social Media Appointment at SAB
Recent Gauteng Business News
This is the first time SAB has appointed a specialist digital agency to develop and execute a corporate social media strategy.
The agency’s support to SAB will extend to a social media strategy, content planning, interactive community management, on-line campaigns and online reputation management.
"Liquorice demonstrated great insight into how people engage with social media and their strategic thinking will help us package our message in a way that engages key stakeholders online,” says SAB’s head of media and communications, Robyn Chalmers. “This is a key step in driving SAB's communications objectives.”
Following the announcement, Managing Partner at Liquorice, Miles Murphy added "Liquorice is incredibly pleased to be supporting SAB as their social media expert."
Murphy says that consumers are increasingly talking about brands online and in social media, whether brands like it or not. "Our job is to help empower our clients to know what's being said about them in the digital world and then engage with these consumers, turning them into loyal stakeholders and harnessing their viral power."
Business News Sector Tags: Media| Marketing|