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Send  Share  RSS  Twitter  28 Jul 2011

SOCIAL MEDIA: Liquorice Drinks Up New Social Media Appointment at SAB

 





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Liquorice, one of South Africa’s leading digital and social media agencies, has been appointed as the social media agency for The South African Breweries Limited (SAB). The agency was appointed in June 2011, following a four-way pitch. Liquorice’s role will include social media for SAB Corporate Communications plus SAB's flagship responsible drinking programme, Reality Check.

This is the first time SAB has appointed a specialist digital agency to develop and execute a corporate social media strategy.

The agency’s support to SAB will extend to a social media strategy, content planning, interactive community management, on-line campaigns and online reputation management.

"Liquorice demonstrated great insight into how people engage with social media and their strategic thinking will help us package our message in a way that engages key stakeholders online,” says SAB’s head of media and communications, Robyn Chalmers. “This is a key step in driving SAB's communications objectives.”

Following the announcement, Managing Partner at Liquorice, Miles Murphy added "Liquorice is incredibly pleased to be supporting SAB as their social media expert."

Murphy says that consumers are increasingly talking about brands online and in social media, whether brands like it or not. "Our job is to help empower our clients to know what's being said about them in the digital world and then engage with these consumers, turning them into loyal stakeholders and harnessing their viral power."

 
 
 
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