Gauteng Business News

Send  Share  RSS  Twitter  28 Jun 2011

EXPO: Innovation Characterises Markex World Of Events


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As technology advances, so innovation blossoms, and nowhere was this more evident than at the 2011 Markex World of Events exhibition, which this year celebrated its 25th anniversary as the definitive marketing, promotions and special events exhibition in southern Africa.

Over 9 700 visitors flocked to Sandton Convention Centre despite the freezing weather, steadily making their way through the two jam-packed halls, which were filled with new concepts, innovative ideas and novel ways of promoting your brand, whether through promotional gifts, branding, exhibition stands, corporate clothing or events.

The show also gave visitors an opportunity to network, be inspired by motivational speakers and listen to talks by top marketing gurus. “With more attractions than ever before, Markex not only brought buyers and sellers of products and services together under one roof, it provided value-added benefits to visitors as well,” says Lynn Chamier, Exhibition Director of Markex.

These attractions included the USB Speakers Pavilion, where the likes of international marketing expert Geoff Ram and local speakers Justice Malala, Robin Wheeler, Gary Bailey and Debora Patta, amongst many other renowned authorities, gave visitors some insight into their respective areas of expertise and a taste of their presentation talents. The AdVantage Advertising Village was a hive of activity, with visitors enjoying the dining area, with displays of creative talent by ad agencies and the adjacent Loerie Awards Travelling Exhibition. A newcomer to the show, the Pendoring Awards, gave visitors the opportunity to see award-winning Afrikaans work.

Some of the innovative ideas seen at the show were a totally green printing solution, with a biodegradable printer, water-based non-toxic inks and renewable bamboo banner frames from Graphicomp; Noogie Cookie Dough for kids parties, restaurants, schools and gifts; pocket-based communication and branding ideas from Pocket Media (think Unidentified Folding Object); Belgian chocolate embossed with QR codes that can be read by smart phones to read a tag code and link directly to your company’s Twitter, Facebook or website; innovative exhibition stand solutions from a variety of suppliers; and unusual event ideas and out-the-box thinking from event management companies, like the Commonwealth Games concept from Full House Events.

In the Trade Only section, wholesalers and resellers of promotional gifts and corporate clothing were able to connect and network in a more exclusive environment, and exhibitors reported an enhanced show experience. Grant Holloway of Holbay said, “We saw a very good quality of visitors throughout the show.”

Other comments from exhibitors included:

Nicholas Markovitz from Creative Brands: “The show was unbelievable. It was extremely focused and we saw many visitors who indicated an interest in buying our products.”

Fiazel Ally of Bagzio Promotions: “It was phenomenal – in fact, a little overwhelming on the first day. We received many positive leads and people were even prepared to buy on the stand.”

Salosh Naidoo from Abelanani Creations: “The show was extremely successful for us. We made many new contacts, which would otherwise not have been possible.”

Shocking Pink: “We had a steady flow of visitors and a good response. We rate the organization at 100%.”

Esther Chizhandel: “The volume of traffic was tremendous. I believed that exhibitions were a waste of time, and Markex has changed my perception completely.”

Sean Davis, Graphicomp: “We were extremely busy, so much so that I didn’t even notice time passing. The response to our green products was excellent.”

Jennifer van Heusden, On The Box: “We were unexpectedly busy and got two good leads which resulted in quotes on the first day alone.”

Joanne McLeod on behalf of Kids Haven: “The response to Kids Haven at Markex has been overwhelming. Not in our wildest dreams did we expect it so be such a huge success for us.”

Liora Katz of SWAK X: “It was a really well organised show and the foot count was amazing!”

“This year’s show provided exhibitors with quality visitors and we are looking forward to a similarly successful show when Markex comes to Cape Town from 23 to 25 August at Cape Town International Convention Centre,” concludes Chamier.


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