Gauteng Business News

Send  Share  RSS  Twitter  01 Jun 2011

EXPO: What’s New at InterBake Africa?


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Africa’s Big Seven (AB7), the biggest food and beverage trade show on the continent, is a seven-in-one food extravaganza that tantalises the taste buds and awakens the senses to infinite flavours and aromas from around the world. One of the seven shows, InterBake Africa, showcases all the latest ingredients, processes, products and equipment in the baking industry. Dare to share in the latest tastes and trends at AB7, which takes place from 17 to 19 July at Gallagher Convention Centre, Midrand, Johannesburg.

New names at InterBake Africa
Local baking ingredient specialist BakeTech will be making its first-time appearance at InterBake Africa this year. Established only 18 months ago, the company produces a range of speciality bread and roll premixes, functional improver concentrates for the milling industry, improvers and enzyme concentrates for the baking industry, as well as offering GMO-free soya and speciality grains.

“We are exhibiting at InterBake Africa to be seen”, explains Geoff Wheeler, the company’s Managing Director. In its brief existence, BakeTech has built up an impressive customer base including bakeries that manufacture on behalf of McDonalds, Nando’s, and Chicken Licken. The company also exports to a number of African countries.

Malaysian manufacturer Perfect Food Manufacturing produces the Julie’s Biscuits brand of products and is famous for its Peanut Butter Sandwich and Love Letters products, which have grown to become market leaders in Malaysia.
Julie’s Biscuits offers a range of delicious biscuits, including sandwiches, wafer rolls and crackers which are exported to more than 60 countries around the world.

Prozas is a Turkish company manufacturing products for bakeries such as emulsifiers, bakery additives, bread and flour improvers, anti-moulds, confectionery raising agents and antioxidants.

Another Turkish producer, Eksper Gıda’s bakery range includes margarines for cake production, oils and fats for catering, syrups, cacao products, dairy products and ice cream. Its primary customers include biscuit and chocolate factories, frozen food producers, bakeries, five-star hotels, holiday resorts, restaurants and catering companies.

The Khuzestan Yeast Company of Iran manufactures and exports instant dry yeast.

Business Brings back the Regulars to AB7
A number of ‘firm favourites’ will be back at InterBake Africa this year, including Doruk Marmara Un Sanayi As, the first Turkish company to export flour, and Pak Ihracat, one of the biggest baker's yeast manufacturers in the world. The company operates three yeast factories in Turkey and one in Romania.

Exhibition information
Africa’s Big Seven is co-located with the Southern African International Trade Exhibition (SAITEX) to maximise on all business opportunities. Last year’s events together attracted 644 companies from 32 countries, with thousands of products in 431 categories.

Visitors can pre-register at and take advantage of the free internet-based business matchmaking programme, which provides exhibitors and visitors with pre-profiled, pre-selected and pre-scheduled matchmaking meetings for all three days at AB7 and SAITEX. Visitors can also preview all exhibitors’ products on the same site from 15 June onwards.

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