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Send  Share  RSS  Twitter  13 Apr 2011

EDUCATION: MiWay Backs Chevrah Kadisha’s Educational Services

 





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A new initiative from direct short-term insurer MiWay and 101.9 ChaiFM, Joburg’s Jewish community radio station, could see the Chevrah Kadisha receive a donation of as much as R500 000 to support its student loans project.



Until the end of May, MiWay will make a donation to Chevrah Kadisha for every customer who requests a quote using “chev” as a reference and then buys an insurance product. If sales reach the 2,000 barrier, MiWay will donate a guaranteed R500,000.



There is an extra incentive for 101.9 ChaiFM listeners: If they buy their insurance upfront for a year, they will get one month free – 12 months of cover for the price of 11.



MiWay’s chief actuary, Sam Isaacson, says the promotion signals a new approach to community marketing from Miway. “We want to develop joint ventures with communities and interest groups that create brand awareness for us and our specialist products, while at the same time raising funds for deserving causes. We’ve chosen the Chevrah Kadisha as our first project due to their enormous contribution and reputation within the Jewish community.”



Now in its 123rd year, the Johannesburg Chevrah Kadisha is the oldest Jewish organisation and the largest Jewish welfare organisation on the African continent. Like similar organisations worldwide, the Chevrah attends to all Jewish burials in the city, but is unique in being the only Chevrah Kadisha in the world that takes care of the living too. The elderly, ailing, disabled and helpless are supported by the Johannesburg Chevrah Kadisha and thousands depend upon the organisation every month for food, warmth and safe housing, education for their children and healthcare for their families.


 
 
 
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