PROPERTY: Harcourts ‘Most Trusted’ in SA
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Harcourts is now the most trusted name in SA real estate – even though it is the newest of the national big estate agency brands.
This has emerged from an recent poll run on the high-traffic Cyberprop website, in which thousands of users were asked to name their most trusted real estate company - and Harcourts gained the majority of votes.
“This result is really gratifying,” says Harcourts Africa CEO Richard Gray, “especially since the Harcourts brand was only introduced to SA two years ago and some of the other big names in the industry have been around for decades.”
Harcourts Africa, the local branch of the international Harcourts group, is currently also one of the biggest real estate groups in SA, with 129 estate agencies and rental property management offices in cities and towns right across the country.
And it continues to expand, despite the sluggish recovery of the property market. “We have opened 12 new offices in the past six months,” notes Gray, “and have at least another 10 currently in the pipeline.
“This reflects our belief that the future of real estate franchising in this country is not just about giving our franchisees and agents a ‘brand name’ to stick on their office doors, but about adding real value and providing them with superior training, technology, marketing tools and business systems.”
However, he notes, the group appreciates that acceptance and trust on the part of consumers – those who buy, sell and invest in property through Harcourts – is the key to real success. “We know that no amount of innovation can replace positive interaction with our clients, and the results of the Cyberprop survey now show that our commitment to always put ‘people first’ in our business is widely appreciated.”
Business News Sector Tags: Property|