BRANDING: 2010 Edition Of Acclaimed Brand ‘Bible’ Launched
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Completely rewritten every year to offer truly encyclopaedic information about brands in South Africa – so much so that it is often referred to as the ‘bible’ of branding – it is now in its 16th year having been first printed in 1995 after an article on brand value inspired publisher, Ken Preston, to investigate the brand phenomenon.
Sub-titled ‘The People’s Choice’ this year to reflect the growing relationships consumers are forming with the brands they relate to and consume, the 300-odd pages of Brands and Branding in South Africa 2010 features more than 20 thought-provoking articles on critical issues shaping the brand landscape.
Contributors to this year’s edition include brand doyens such as Andy Rice, Thomas Oosthuizen, Paul Bannister, Joseph Benson and Mike Freedman as well as new stars in the branding firmament. Together, they explore topics like:
The brave new brand world: are we ready?
Telling the truth to help build your brand.
Achieving less din, more dialog in your social media presence.
Soul brands of the 21st Century
The secret language of colour.
Brands and Branding in South Africa 2010 also contains the results of all the major brand marketing research undertaken during the year to provide a comprehensive overview of the current brandscape and the standing of over 100 leading brands. In addition, nearly 100 brand profiles and case studies provide a comprehensive overview of how top brands continuously re-invent themselves to stay relevant and retain the trust of their customers.
“Our objective with Brands and Branding is to provide insights and inspiration through a narrative of brand development and success in this country, so every year we feature authoritative articles and case studies,” says Preston.
“We believe that knowing how successful brands like Nashua, Discovery Health, BMW, Europcar and Standard Bank adapt to the challenges thrown up by evolving societies and the passage of time will assist branding and marketing professionals make informed decisions when it comes to their brands.
“In addition, we review events that have had an impact on our environment. For example, this year, respected research house, Nielsen, provides an insightful review on the data it gathered around the 2010 FIFA Soccer World Cup.
“The new edition includes Market Focus articles on other countries in Africa like Nigeria and Ghana, how the BP brand is likely to weather the storm, and how the sustainability evolution is driving brand innovation to provide marketers and brand builders with the knowledge they need to stay at the front of the pack,” Preston says.
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