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Send  Share  RSS  Twitter  19 Nov 2010

AIR TRAVEL: Mango Expects Bumper Festive Season

 





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Low cost airline CEO Nico Bezuidenhout said yesterday that the airline expects the 2010 holiday season to return to previously high levels of 2007 and 2008 with load factors well within the 90% range. The expected recovery of domestic holiday travel over the festive season comes in the wake of a recent sharp increase in load factors since August; it is also indicated by a marked turnaround globally as airlines see passengers returning after a challenging recessionary absence. Mango celebrates its fourth birthday this week.

“While the industry may not be out of the woods yet,” says Bezuidenhout, “a return to growth in the number of domestic travellers on Mango has been evident.” He says that load factors have jumped between 5-10% since August, with bookings for the December period looking healthy. “The trend is positive, with leisure travel showing measurable growth for the first time in 12 months - This after a period of decline experienced across global carriers.”

Bezuidenhout maintains his view that the migration toward low cost travel will continue. “In an increasingly value driven market low cost aviation remains an attractive option to both leisure and business travellers, and I expect that further growth within the affordable air travel sector will continue.” Mango plans to increase its route network and fleet in 2011 and will soon be the first airline in the country to accept secure debit card payments online.

“Following a period of consolidation Mango is well positioned to increase its scale domestically and potentially make regional inroads. The airline maintains the lowest cost base in the sector and this, along with a sound distribution strategy and operational efficiencies should see Mango deliver a solid performance over the next 12 months.” This year Mango posted its second profit after completing three full fiscal periods.

Since its first flight on 15 November 2006 Mango has led the low cost domestic industry; it was the first airline to retail through Shoprite, Checkers and Checkers Hyper Money Market Counters and remains the only airline in the world to accept store charge cards (Edgars, Jet) as payment. Mango is also recorded as the most on-time domestic carrier for the past 24 months. It has carried in excess of 6 million Guests on its network.


 
 
 
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