RELIABILITY INDEX: Revolutionary Reliability Index is Launched
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The Reliability Index is the first in South Africa to identify the extent to which companies, brands and services deliver on their promises. In essence, the argument is that sustainable brands, companies and services require reengineering to deliver consistently on their promises. Over-delivery on promises has tactical, but not strategic value and is implicit wastage. Underdelivery on promises on the other hand, compromises brand trust and equity.
The Reliability Index acts as an early warning system as it is able to determine if a company, brand or service is over or under-delivering.
In a random sample run over eight weeks panelists are asked each week if there is a company that has exceeded their promise and if there is one that has broken their promise.
The preliminary results are compelling. According to the study, companies that have been over delivering are Cell C, Pick ‘n Pay, Telkom, Vodacom, Woolworths, FNB, MTN, SARS, Checkers Shoprite and Standard Bank.
Companies can subscribe to the Reliability Index for as little as R6 500 per month. Data can be delivered within 24 hours and research can be tailor-made.
Business News Sector Tags: Business|