BUSINESS INTELLIGENCE: QlikTech Ranks First in Customer Loyalty Again
Recent Gauteng Business News
Once again the survey showed that overall QlikTech customers were the most loyal. Customer loyalty is one of the most coveted categories among vendors, according to Barney Finucane, lead author at BARC. "Most vendors work hard to achieve top customer loyalty scores because it says a lot about both users’ experience with their product and company, and the future health of the business.”
QlikTech ranked high in other key categories, including:
Ease of use for end users was once again cited as one of the most important factors influencing the purchase decision (38% of respondents). QlikView customers gave a higher priority to ease of use for end-users than buyers of any other product (64% of respondents) compared to about 4% of SAP BW customers and 13% of Microsoft SSAS users.
Query performance was rated highest by QlikView customers who reported the least complaints of any vendor regarding query performance related issues.
Speed of Implementation – QlikTech was among leaders in implementation within 3 months and had 85% of customers implemented within 6 months, compared to less than 60% for SAP and MicroStrategy. According to the report, QlikTech’s average rollout time is 3.3 months with a median of 2 months.
Intention to buy more licenses - QlikTech had the highest number of customers intending to buy more licenses, solidifying its reputation in the industry as a vendor with high satisfaction and rapid growth.
”It’s gratifying to see that our disruptive business model of proving our value as we move through an organisation is paying off in terms of customer loyalty, as intended. We often hear from customers who find our approach to be a refreshing change from the traditional enterprise software model that often turns solutions to shelfware,” said Lars Bjork, CEO of QlikTech. “The fact that this loyalty transcribes into an inclination to buy more licenses reinforces that our ‘land and expand’ sales model is an effective approach for this customer base.”
The BI Survey 9 now in its ninth year is an online study that generated more than 2,000 responses analysing 23 different BI products from October 2009 through February 2010. The purpose of this survey is to uncover the motivation behind mid-market and enterprises selecting BI products, to examine how they use them and to what level business benefits as well as goals are achieved.
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