RAND SHOW: Rand Show Back to Full Size As FIFA Leaves
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Pula Dippenaar, managing director of SA Show Services which manages the Rand Show 2011, says the Rand Show 2010 was severely curtailed by the 2010 FIFA World Cup, having to make do with a mere quarter of the site. “Now that we once again have access to the entire refurbished site, the Rand Show team is going full-out preparing a bumper offering for 2011,” she says.
The Rand Show has embarked on an extensive turnaround strategy aimed at cementing it as the region’s foremost consumer launch pad. 2011 will mark the second year in the roll-out of this strategy, which sees the Rand Show shedding its flea market and rock concert image, and transforming instead into a family-oriented, lifestyle-focused exhibition.
BUSINESS CHAMBER ENDORSES THE RAND SHOW
The Greater Johannesburg Business Chamber has given its endorsement to the 2011Rand Show, South Africa’s biggest consumer exhibition.
Andries Brink, the chairman of the Greater Johannesburg Business Chamber says that the chamber fully supports the new energy and focus of the Rand Show’s new owners.
“As a business chamber, we seek to promote entrepreneurship and a market-driven economic system,” says Brink. “The Rand Show’s new strategy which sees it moving away from late-night entertainment to focus rather on attracting quality visitors who want to do business with quality exhibitors, is precisely the kind of action which promotes entrepreneurship.”
Brink adds that the one of the chamber’s aims was to have a positive and proactive influence on the business environment by promoting businesses in its region. “As a platform for promoting business and entrepreneurship, the Greater Johannesburg Business Chamber can strongly endorse the Rand Show,” he says.
The Johannesburg Expo Centre, a major shareholder in South Africa’s biggest consumer show, has been fully upgraded, and now sports new entrances, upgraded conference rooms and improved restaurant facilities.
“In addition to these improved facilities, we have also seen a decided change for the better in the public’s attitude toward the Nasrec Precinct in general, following the World Cup and recent Tri-Nations rugby match. This bodes well for the success of the repositioned Rand Show 2011,” says Newman.
Business News Sector Tags: Expo|