Gauteng Business News

Send  Share  RSS  Twitter  19 Aug 2010

SUSTAINABILITY: Global Captains Of Industry Unite Behind Sustainability.


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The overwhelming majority of the world’s captains of industry see sustainability as crucial to their organisation’s future success.

That’s the answer highlighted by report compiled recently by the United Nations Global Compact and Accenture. Of 750 CEOs interviewed globally in ‘A New Era of Sustainability’, 93% agreed that sustainability was a critical business imperative.

In addition, 72% of these said that strengthening their brand, trust and reputation with consumers was the primary driver behind sustainability initiatives. It also mirrors the intentions and drive behind a conference taking place in South Africa during October, the Brands and Branding for Good Conference 2010.

Offering an unrivalled opportunity for local business to plug into a world of global insights, local case-studies, panel discussions and presentations over either one or two days, Brands and Branding for Good 2010 builds on the success of the inaugural conference held in 2009 to give brand owners and their agencies the opportunity to understand and appreciate the prevailing consumer shift, and align their brands with sustainable values.

International and local keynote speakers include responsible marketing guru, Leslie Pascaud from Added Value Group, Paris; acting CEO of the International Marketing Council of South Africa during the crucial build-up to the hosting of the FIFA 2010 World Cup, Paul Bannister; Jo-Ann de Wet from McDonald’s South Africa; and Mzamo Masito, from Nike South Africa, with another 10 local and international high profile speakers being confirmed.

Last year’s conference was heralded as ‘definitive’, ‘brilliant’ and ‘inspiring’ by delegates and this year looks set to keep pace. Leading brands of the future will be sustainable brands as companies of all kinds are focused on the triple bottom-line of people, planet and profit.

“Echoed in other business surveys, there is widespread agreement that sustainability will cease to be a separate concern from business profitability as it is becoming apparent that exponential growth is not possible in a world of finite resources,” said conference convenor, Affinity Publishing’s Ken Preston.

“Brands and Branding for Good 2 addresses relevant and critically important matters with regards to sustainable practices and branding and is a ‘must attend’ event for anyone involved in branding, communications, public relations, marketing, advertising, CSR, sustainability, external affairs, business development, consumer insights and image management.

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