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24 Jun 20102010: SA Business Expects World Cup Win
Recent Gauteng Business News
Bafana Bafana did not win, but South African companies large and small expect the country to gain from the World Cup. So says research by Regus, the world’s leading provider of innovative workspace solutions.
Its 2010 Great Big Survey canvassed over 15 000 business respondents from the Regus global contacts database, a storehouse of information on more than a million business people worldwide, with strong focus on senior managers and business owners.
In addition to soliciting views on macro-economic factors, respondents were asked about specific issues affecting their national markets. The 198 respondents in South Africa were asked about spin-off from the soccer World Cup.
The survey, conducted independently by MarketingUK, confirmed a positive view. Big business was especially enthusiastic.
Overall, 86,5% of respondents felt that hosting the World Cup would be good for business in South Africa. Among large businesses (those with more than 250 employees) the positive response was 93,3%. The rate was 86,3% among small businesses (less than 50 employees) while 71,4% of medium-sized business (50 to 249 employees) felt host status would be good.
Generally, 83,5% of the sample felt hosting the event would improve global opinions about South Africa as a place to do business. Big business was especially confident (86,7%), just ahead of small business (83,2%), followed by medium-size business (71,4%).
In general, 30,1% of businesses made plans to capitalise on the tournament, with big medium-sized businesses ahead of the pack (42,9%), trailed by big businesses (40,0%) and small businesses (27,4%).
Overall, a relatively low number of respondents (36,1%) expected their businesses to be bolstered by the event. Big businesses were most optimistic (46,7%), followed by small businesses (36,8%) and medium-sized businesses (28,6%).
Joanne Bushell, Johannesburg-based Regus vice-president, Middle East and Africa, noted: “The strongly positive view about a change in outside perceptions is especially relevant as South Africa moves into the post-World Cup phase.
”Forward-looking businesses across our South African client-base are already looking to optimise long-term spin-off. Some believe the big win is yet to come as business builds on South Africa’s new image as a reliable organiser with modern infrastructure and a can-do attitude.”
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