AIR TRAVEL: Mango is Ready
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“Mango has taken a conservative approach to the football season from the get go,” says CEO Nico Bezuidenhout. “Affordability was the key from the outset and Mango did not dramatically increase pricing beyond peak fares. This approach has paid dividends.” He adds that the airline has also seen a dramatic increase in late bookings from internationals. “We expect this to accelerate as quarter and semi finals approach and, of course, the final.” He adds that flights around match dates are near capacity but outside of that, it’s business as usual. Some of Mango’s Johannesburg Bloemfontein flights have been rescheduled until after the event.
“We expect higher than normal load factors as a period median with spikes when there is football on pitch,” says Bezuidenhout. Mango and its competitors have hosted online sales in the past week. “It’s a competitive landscape at this point with airlines seeking greater market share in an economy at the tail of the recession. While June may not have delivered the golden egg everyone expected, our paced approach will deliver a projected load factor close to 90% in the period.”
Beyond its Guest Services call centre opening day and night, Mango has also provided additional hospitality training to key staff while also doubling the size of in flight magazine Mango Juice to include useful information and South Africanisms. “The passion and spirit of the greatest event on earth is infectious, and Mango has football fever. I believe that no greater opportunity has existed in history to showcase our country to quarter of a million visitors and billions of television viewers. Mango is ready; we will score a goal for our country!”
Business News Sector Tags: Travel|