Gauteng Business News

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Construction: BASF Construction Chemicals Simplifies Communications


Recent Gauteng Business News

BASF Construction Chemicals has simplified its communications with customers, adding speed and convenience to the equation. Its new ‘single contact’ number - 0861 227 322 – will connect customers, suppliers and other stakeholders to the company’s various branches and numerous internal staff and consultants in the field – efficiently and effectively.

Says Warren Trew, Director of Sales & Marketing at BASF Construction Chemicals: “Our recent move to centralised head office premises in Midrand, Gauteng and the bedding down of regional manufacturing, administrative and distribution facilities, made ensuring easy access to our services and staff essential. The new centralised access number will ensure that callers are put through to the right person or branch without having to make a second and sometimes third call. This is an important part of ensuring high levels of customer service are maintained.” The majority of calls to the 0861 number will connect directly to BASF Construction Chemicals’ Midrand head office, from where the call will be distributed to relevant staff or to one of the company’s regional branches.

BASF’s Construction Chemicals division is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its Admixture Systems business unit specifically helps customers in the ready-mix, precast, manufactured concrete and underground construction industries. The Construction Systems unit offers a wide range of products for sports and industrial flooring, external renders and wall insulation, expansion joints, wood preservatives as well as specialist repair mortars, tile adhesives and waterproofing membranes. The division operates production sites and sales centers in more than 50 countries and achieved sales of €2.2 billion with approximately 7,500 employees in 2006.

BASF is the world’s leading chemical company: Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006.


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